From zero presence to 500K monthly impressions and a 300-person summit.

Project: Let's Talk Early Years Podcast

by Melonie Director of Operations, Royal British Kids Nursery.

The starting point A founder with deep expertise in the UAE's early years sector, but no personal brand presence and no public platform. The category was underserved, the conversations were happening in private, and the opportunity to lead them publicly was open.

What Menta built A focused, creator-led podcast positioned squarely inside the early years space in the UAE, produced under tight budget constraints with a deliberately lean production approach. Long-form episodes engineered for depth.

Short-form content built to travel within the niche. Distribution and repurposing run as a system from month one.

Six months in

• 0 → 500K monthly impressions across long-form and short-form

• Long-form watch time growing month over month, with steady audience compounding

• 300-person live summit convened off the back of the show, the podcast became the gathering point for the category in the UAE

• Speaking opportunities secured for the host, with the show directly elevating her professional profile in her role as Director of Operations

• Category positioning, the show evolved from a podcast into a recognised thought-leadership platform in UAE early years education

'I came in with no brand presence. Six months later we had a podcast, an audience, a summit, and speaking invitations I'd never have gotten otherwise." — Melonie Karriem,