A podcast that built two personal brands, a sponsorship pipeline, and a new business channel.

Project: HR Sisters Podcast by SnK HR Consulting

Hosted by Founders, Desma D'Souza & Elrona D'Souza

The starting point: Two HR consultants with deep domain expertise, an established consulting business, and an audience of HR leaders they wanted to reach at scale. The challenge was building a media platform that strengthened SnK's authority, elevated both founders' personal brands, and opened commercial conversations the consulting business couldn't open on its own.

What Menta built: A founder-led, dual-host podcast positioned around real HR practice in the region — produced as a long-running series with consistent cadence, full distribution, and aggressive short-form repurposing built around both founders' LinkedIn presence. Built to compound across seasons, not just episodes.

Across the partnership

• 1M+ LinkedIn impressions per month generated through repurposed podcast content turning every episode into a month of compounding personal-brand reach

• 0 → 1,500 subscribers across 14 episodes on the show itself

• Five-figure sponsorship deals secured in Season 2 and Season 3, the show became commercially self-sustaining

• Multiple new business opportunities closed through the podcast and its repurposed content, with episodes converting listeners into consulting conversations

• Category positioning for HR Sisters establishing as a recognised voice in the regional HR space, strengthening SnK's authority in its core market

"We've been working with Menta for two years and the podcast has paid for itself, opened business we wouldn't have closed otherwise, and turned both of us into recognised voices in our space." — Elrona D'Souza, Founder, SnK HR Consulting