The diagnostic:

Most podcast guides are written by producers who want you to hire them.

This brief is structured around a different question: should you do this at all, and if so, how do you do it without it eating your calendar?

It has three sections, a five-question diagnostic that filters whether a podcast is the right move for you right now, an honest accounting of the real cost (in hours, dollars, and operational complexity), and a fillable worksheet that turns "I should probably do a podcast" into a defensible decision you can revisit.

About a third of brands and personal brands who complete it decide not to launch, which is exactly the right outcome.